He is comfortable going deep on complex projects, especially when expectations are written down and can be turned into a practical plan.
Best fits
- Scoped web/content projects
- Photography and media packages
- Digital guides and visitor resources
- Map, weather, and content tools
- Destination storytelling with operations context
How to get the best results
- A short written brief beats a long meeting
- Name the person who makes the final call
- Say where the work will be used and who approves it
- When priorities shift, write the new order down